The whole point of individuation, he emphasizes, is for one to follow one’s own path:
There is only one way and that is your way. You seek the path? I warn you away from my own. It can also be the wrong path for you. May each go his own way. I will be no savior, no lawgiver, no master teacher unto you. You are no longer little children…May each seek out his own way. The way leads to mutual love in community. Men will come to see and feel the similarity and commonality of their ways.
C. G. Jung in: The Red Book
Clearly, Jung was aware of the dangers of blind hero worship and cult formation. He is not himself a prophet, hero or messiah figure. Reflecting on his life and career to this point, he concluded that he had been inflated with the hero archetype (a universal unconscious impulse or instinct that takes on a particular form, in this case, the impulse that all cultures feel to create a superhuman individual, a hero).